Whilst wells in rural India are now more accessible than they were 20 years ago, it is still not unusual to see women carrying water in a metal pail balanced on their heads.

Children, too, are tasked with walking in heat of up to 40 °C to fetch water in this way – sometimes they are as young as seven years old.

These typical water-carrying methods, however, bring with them physical loading that has the potential to cause injury, lead to musculoskeletal disorders, such as neck or back pain, and risk disability.

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…by the simple office water cooler bottle that is delivered in the thousands every day throughout the UK. As a designer and problem solver, looking at this bottle on our water cooler got me thinking. Surely, large amounts of water could be rolled instead of loaded on the head?

Also I can’t possibly be the first person to have thought of this…

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Discovering Cynthia

Whilst researching , I came across an incredible lady by the name of Cynthia Koenig, founder of Wello. Cynthia and her team had already designed the Water Wheel which has been vetted through a series of design validation pilots that took place across India over the course of 2 years. Her team lived and worked in dozens of villages, carried hundreds of litres of water and engaged with thousands of potential end-users and sector experts.

Cynthia is a firm believer in the potential for business to alleviate poverty. Her career has focused on incubating mission-based businesses designed to alleviate poverty in the developing world. She has helped launch ventures of all shapes and sizes, ranging from community-run ecotourism businesses in Mexico and Guatemala to a national strategy for sustainable tourism development in Bhutan.

I too feel that businesses can work to help alleviate property and I wanted to start giving from my own company to this amazing cause.

Shaz Memon

Download the technical specifications here

Lives Changed Forever

Meet Karuna

Meet Khushali

Meet Vanita

Meet Damini

Meet Yogita

Meet Yashada

Meet Jijabai

Meet Devika

Meet Renuka

Meet Durga

Meet Manoj, Teacher

Alexis Kings, Ambassadors

Water wheel deliveries

Manhere Village

Ghotvihir Village

Chamdev Wadi

Kaulponda Village

Pangan Village

Amdongara Village

Pangarbari Village

Vadpada Village

Bandrechi Wadi

Bitaka Village

Gairan Vasti

Hedpada Village

Hanmantpada Village

Govindpur Village

Sangamner Village

Shirsate Village

Thangaon Village

Dhaur Village



Feel free to ask about general inquiries or simply get in touch with us.